Plums was born in 2006 from the winning intuition of Mr Jonathan Kafri, a well-known entrepreneur in Apparel&Accessories business. Pioneer of the production process, he already discovered all the Italian and foreign dynamics in Fashion market in the 70s.
Among the many licensed brands, Plums stands out for being in style, by quickly creating impressive models and collections.
Thanks to the continuous research, Plums meets the taste of the most demanding fashionistas, with a permanent attention to detail and style. Today the brand awareness is well established and its proudly Made in Italy production is growing strongly both in Italy and abroad.
Plums is distribuited in around 150 italian multibrand stores and is present in the best department stores through winning formulas; a strategic franchising network is developing and the international business is becoming an increasingly incisive and close target.
Plums is part of GLOBAL BRANDS GROUP