About Us

 

Plums was born in 2006 from the winning intuition of Mr Jonathan Kafri, a well-known entrepreneur in Apparel&Accessories business. Pioneer of the production process, he already discovered all the Italian and foreign dynamics in Fashion market in the 70s.

Among the many licensed brands, Plums stands out for being in style, by quickly creating impressive models and collections.

Thanks to the continuous research, Plums meets the taste of the most demanding fashionistas, with a permanent attention to detail and style. Today the brand awareness is well established and its proudly Made in Italy production is growing strongly both in Italy and abroad.

Plums is distribuited in around 150 italian multibrand stores and is present in the best department stores through winning formulas; a strategic franchising network is developing and the international business is becoming  an increasingly incisive and close target.

Plums is part of GLOBAL BRANDS GROUP

You can get anything you want, if you are dressed for it

Our Values

Elegance

Elegance

We are always devoted to our customers’ needs, creating elegant garments without sacrificing comfort.

Made in Italy

Made in Italy

We are an Italian Brand with Italian production, based in Bologna.

Passion

Passion

Our garments are manufactured with dedication and passion to always offer to our customers the best proposal.

Quality

Quality

Good tailoring and Italian quality combined with the research of new materials and new production techniques.

Attention to the environment

Attention to the environment

Our clothes are made with innovative and low environmental impact materials

Creativity

Creativity

Each collection is treated with attention to the smallest details and is always in step with trends